Jerry Berggren

Since I can remember, I have always had a keen interest in how things work. But the mechanics of how things work was ultimately unsatisfying. I wanted to know why things work the way they do. That question of why led me to a career that explores the processes and motivations people have when they make a decision. Are decisions – choices – primarily rational or are they driven by emotional factors. Whether people make decisions through rational processes or emotional impacts so much of our business decisions. It impacts our understanding of economics, how we approach marketing, and what strategies we use to reach out to customers.

This dynamic fascinates me!

What Do You Want to Know?

Here are some shortcuts depending upon why you may be here:

• General information and biography are found on About Me
• A summary of my work history can be found under the heading, Work History
• The My Experience page (currently a work-in-progress) contains project descriptions, links and samples of various work product from over the years
• Check out the My Blog page for my thoughts on matters that affect my professional interests, like the employee benefits market, market research, and polling and survey techniques (There will be some residual political stuff from when I ran for City Council, too).